Work | NG Sport Case Studies

Cash App

Social content & production

Cash App came to NewGen with one goal: revamp their social and TikTok presence with platform-native, community-first content that would actually resonate.

We built bespoke influencer, social and content strategies around partnerships including the VCARB F1 Team, Kendrick Lamar's Grand National Tour and the Atlanta Dream, alongside always-on and reactive social for evergreen content and tentpole moments.

Results snapshot

12M+Influencer impressions

BestPerforming organic post 2025

6%Avg. influencer engagement

Cash App × F1 TikTok
Watch on TikTok →

Pepsi × Everton

Chicken and a can of Pepsi

Pepsi wanted a creative way to celebrate their Everton partnership with social-first content that would truly resonate with fans.

Leaning into the iconic Scouse phrase “chicken and a can of coke”, we remixed it for Pepsi, tapping Everton superfan Harry Hesketh and legend Peter Reid to star in a viral social film, directed and led by NewGen. True culture marketing, delivered through an iconic partnership.

Results snapshot

532KOrganic impressions

35KEngagements

6.5%Avg. engagement rate

Watch the reel on Instagram →

Ralph Lauren

Creators, live on Twitch

Ralph Lauren approached NewGen to authentically integrate creators into its new clothing collection across social.

We engaged ‘Syndicate’ to create a bespoke YouTube integration, Instagram stories and social announcements, plus a dedicated live-stream event on the Ralph Lauren Twitch channel that drove awareness and engagement for one of the biggest sports events on Twitch to date in the UK.

Results snapshot

+5.5MImpressions

+259KEngagement

2447%Channel growth

Ralph Lauren campaign image / video embed

Peroni Nastro Azzurro 0.0%

F1 Monza, front of mind

Enjoy the Italian F1 race with premium Italian beer. Activating creators with a key interest in F1, across the official F1 game, NewGen worked with some of the largest UK creators and Twitch streamers, using NewGen Live technology to enhance streams.

Activations across F1 watch parties kept Peroni front of mind while fans consumed Monza.

Results snapshot

+1.6MViews

+4.7MImpressions

<£14CPM across all platforms

Peroni × F1 creator stories
(phone mockups)

Porsche

First-ever US gaming tournament

Porsche partnered with NewGen to launch its first ever US gaming tournament. The nationwide activation spanned seven states and attracted more than 50,000 participants, combining online gameplay with in-dealership gaming experiences before a live offline final.

The campaign brought gaming culture into Porsche's retail environment, engaging Gen Z and Millennial audiences in an entirely new way.

Results snapshot

15,800Twitch CCV

95%Net positive sentiment

+19.2MImpressions

Porsche tournament image / video embed

Pepsi × UEFA Women's Euros

The Fan Playbook

We created the Pepsi Max Euros Fan Playbook to deepen Pepsi's connection with women's football. Shot in a social-first documentary style, three episodes (Look Like a Fan, Create Like a Fan and Cheer Like a Fan) captured authentic fan culture alongside Pepsi Pioneers talent and the Fan Playbook zine.

Always-on social ran alongside to sustain conversation throughout the tournament.

Results snapshot

220KEngagements

12KCompetition entries

PokerStars

Creators at the table

As part of the Spring Championship of Online Poker (SCOOP), PokerStars looked to drive buzz beyond the traditional poker community.

Partnering with lifestyle influencers Teddy Soares and Mac Griffiths, NewGen brought creators to the heart of the action, live from the Irish Open in Dublin, competing head-to-head with pro players on a full PokerStars production, with an owned influencer poker table activation.

Results snapshot

2+Activated creators

200K+Impressions to date

PokerStars SCOOP creator content

The work

Social content & production

Chicken and a can of Pepsi

Creators, live on Twitch

F1 Monza, front of mind

First-ever US gaming tournament

The Fan Playbook

Creators at the table

Our videos

Our TikToks