Where sport, culture and the new generation of fans collide.
831 million fans, three in four new ones women, and a Gen Z audience engaging daily. How social media turned a race series into a culture, and what brands should do about it.
Read the article → Soccer × USAThe most-watched soccer telecast in US history, record group stage audiences and a young, diverse, social-first fanbase. The window for brands is open right now.
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